How SEO and SMO add up to online marketing success

Posted on 01/03/12 No Comments

A website or a blog needs both Search Engine Optimization and Social Media Optimization to be most successful. Though SEO and SMO are different concepts, there is an area between them where they merge together. Overall, they strive for the traffic, popularity, ranking and success of a site.

Online marketing success means more popularity, more traffic, more sales through better promotion and most importantly better search engine results. All these are no doubt achieved by proper SEO and SMO strategies. A successfully SEO tuned site can yield good SMO results.

SEO: If a site is somewhere lost in the vast ocean of internet data, chances are fairly minimal to get more visitors and hence sales and promotion. If an online marketing website has to be successful, it needs to be ranked one among the top results when a target customer queries a search in the search engine like Google. This is exactly what SEO techniques and methodologies aim to serve.

SMO: At the same time if there is a niche of users who can form a strong network of community, there would be an increase in ‘Share’ing and ‘Like’ing, and thus increased inbound and outbound links to the site giving more traffic, popularity and hence sales. This pretty much is done by SMO tactics which after a point gradually blends with SEO. Few examples of social media networking platforms are ‘Facebook’, ‘Digg’, ‘Twitter’, many popular blogs and content sharing platforms like ‘Youtube’.

Similarities between SEO and SMO:

  • Quality content which is authentic, original and most relevant to the topic is the most determining factor in both SEO and SMO. Both require quality content either for the crawling search spiders or the visitors who would hook on to the page to promote it.
  • Headliners and keywords are very important in both cases. Using apt headliners and keywords which are most often used in search engines and catchy to the visitors are most likely to fetch success in your online marketing.
  • A clean site structure with search engine friendly URLs, meta tags like description and keywords, user friendly site features like breadcrumb navigation and an overall attractive presentation of the site can fetch good results in terms of both SEO and SMO.

    • Online marketing success with SEO and SMO:

    Visibility is the key factor in any online marketing strategy. Making the attractive presentation and quality content findable to the large mass of online customers is the primary motto of SEO and SMO.

    SEO techniques and their features:

  • Based on the intended customer and the search queries, certain important and strategic keywords are used in the texts, headlines, URLs and so on. Most relevant and attractive content data is hosted on the site to promote and sell a product or a service.
  • Apart from these techniques, appropriate site structuring including the coding part of the site is optimized for better ranking by the search engine bots. Usage of apt and unique URL names coupled with meta-tags and title tags are contributing factors to search engine optimization.
  • Inbound and outbound links in the site with other most relevant and quality sites can earn good ranking in the search engine result pages.
  • Note that by using quality content in images and flash elements won’t count for the site indexing as the search engine spiders can’t scan the content hidden in them. You can supplement the same with appropriate and keyword rich headings and text.

    • SMO strategies:

    As said earlier, SMO integrates with SEO at a juncture, in fact SMO forms a part of SEO. On a larger perspective, SMO serves the purpose of SEO!

    Using social networking sites, content sharing platforms and blogs can prove a great deal in advertising. Simply staying connected with vast online community can fetch huge traffic and conversion ratios instantly as compared to SEO results. The online natives do the work of promoting your content by sharing and similar activities most effectively to the intended customers. But once again unique and quality content with appealing presentation, catchy headlines, unique and fast updates, active participation in community websites will provide the much desired results.

    Synergy: though by SMO strategies, sites can be rewarded with desired results instantly, it may not be consistent and long lasting. SEO though has a relatively long lasting and consistent results, it can’t be achieved easily and instantly.

    What makes an online marketing campaign successful is the synergy of SMO and SEO!


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